Multi-Platform Live Streaming: How to Reach a Wider Audience


Are you tired of feeling like you're only reaching a fraction of your potential audience with your live streams? Well, it's time to break out of the single-platform bubble and start multi-platform live streaming like a pro! By the end of this blog, you'll be equipped with the knowledge and strategies you need to broadcast your content to the masses on multiple  platforms simultaneously. So buckle up and get ready to take your live streaming game to the next level!

The ability to communicate with viewers in real time has made live streaming a crucial component of the digital world for both businesses and people. With so many platforms at your disposal, it might be difficult to reach a larger audience and guarantee high levels of engagement. The answer to this problem is multi-platform live streaming, which enables you to broadcast your material across numerous platforms at once. The advantages of multi-platform live streaming, planning and methods for broadcasting on several platforms, best practises, and the tools and services available to assist you increase your audience reach and engagement are all topics we'll cover in this blog.

Planning for Multi-Platform Live Streaming

To achieve a smooth and successful multi-platform live broadcast, planning and preparation are essential before getting started. The following are some crucial things to think about:

  1. Choosing the appropriate platforms: Your platform selection should be in line with your content and target audience. YouTube, Facebook, Twitter, Twitch, and LinkedIn are all popular platforms for multi-platform live broadcasting.

  1. Make sure your technology and software are capable of handling the rigours of multi-platform live broadcasting. Make sure your internet connection is strong and quick enough and that your computer or mobile device satisfies the system requirements.

  1. Considerations for internet bandwidth and speed: Streaming to several platforms at once necessitates greater bandwidth and speed. Check your internet bandwidth and speed, and if necessary, think about changing your package.

  1. Test runs and rehearsals: Setting up test runs and rehearsals in advance of the live stream enables you to find any technical problems and makes sure that everything goes without a hitch during the broadcast.

You'll be better prepared to carry out a successful multi-platform live stream by taking these issues into account and making advance plans.

Multi-Platform Live Streaming Techniques

It's time to investigate the various strategies for broadcasting on various platforms now that you have planned and prepared for multi-platform live streaming. The following are the top three methods to think about:

  1. Multi-platform streaming manually: This method entails streaming on several platforms at once. Each platform must be opened and managed independently, the broadcast must be manually started and stopped, and you must keep an eye on conversation and comments on all platforms.

  1. Using a programme or service that can simultaneously broadcast your stream across several platforms is known as automated multi-platform streaming. The tool or service must be configured with your accounts on each platform before it can take care of the rest automatically.

  1. Multi-platform streaming on the cloud: This method uses cloud-based services that can transmit content to numerous platforms. The cloud-based service will take care of the rest automatically once you've set up the service and customised the parameters for each platform.

Your needs, financial situation, and technical proficiency will all influence the technique you use. The most labour-intensive and least expensive method of streaming is manual, whereas cloud-based streaming is more expensive but necessitates fewer technical expertise. Streaming that is automated strikes a decent balance between the two.

Best Practices for Multi-Platform Live Streaming

It's crucial to adhere to basic recommended practises to make the most of multi-platform live streaming. Here are a few advices:

  1. Creating and optimising content: Create and tailor your material to the audience and specifications of each platform. Make sure your material reflects your overall branding and messaging and is tailored for each channel.

  1. The importance of consistency in branding and message cannot be overstated. To strengthen your brand and messaging, make sure that it is consistent across all channels.

  1. Interacting with the audience across all platforms: Multi-platform live streaming gives you the chance to interact with your audience simultaneously across several platforms. To enhance interaction, keep track of and reply to comments and queries on all channels.

  1. Monitoring metrics like views, interaction, and audience growth will help you evaluate and quantify the success of your multi-platform live streaming. Utilise this information to continuously hone and enhance your plan.

You'll boost your entire live streaming approach and your chances of success by adhering to these recommended practises.

Tools and Services for Multi-Platform Live Streaming

It's time to investigate various tools and services that can support you in putting your strategy into practise now that you are familiar with the advantages, methods, and best practises of multi-platform live streaming. Here are a few well-liked choices to think about:

  1. Restream is a cloud-based service that enables you to simultaneously broadcast your live stream to more than 30 networks, such as Facebook, YouTube, LinkedIn, and Twitch.

  1. A web-based live streaming studio called StreamYard can broadcast your material to numerous networks like Facebook, YouTube, LinkedIn, and Twitch.

  1. Switchboard Live is a cloud-based service that allows you to stream your material to a variety of sites, such as Facebook, YouTube, LinkedIn, Twitch, as well as specific RTMP destinations.

  1. OBS Studio is a free and open-source streaming application that works with Facebook, YouTube, and Twitch, among other sites. Compared to the other possibilities, it calls for more technical expertise.

  1. Wirecast is a specialised live streaming production tool that can broadcast content to Facebook, YouTube, LinkedIn, and Twitch, among other networks. Although it costs more than the other options, it has more sophisticated functionality.

These are only a small selection of the numerous products and services offered for multi-platform live streaming. Pick the option that best fits your requirements, financial situation, and technical expertise.

Curious to find out more about platforms that provide free streaming options? Check out our blog to know more.


Live streaming on many platforms can broaden your audience, boost viewer interaction, and develop your brand. You may implement a successful multi-platform live streaming strategy by organising and preparing for your live broadcast, selecting the appropriate technique, adhering to best practises, and employing the appropriate tools and services. To continuously adjust and enhance your plan, keep in mind to optimise your content for each channel, interact with your audience across all platforms, and track your progress. Multi-platform live streaming can assist you in achieving your live streaming objectives and elevating your content if you tackle it with the appropriate attitude and strategy.

If you're looking for an all-in-one solution for multi-platform live streaming, look no further than Revidd. With Revidd, you can simultaneously stream your content to multiple platforms, including Facebook, YouTube, LinkedIn, and Twitch, with just a few clicks. Revidd offers a user-friendly interface, customizable branding options, and real-time audience engagement tools to help you make the most of your live stream. Plus, with analytics and reporting tools, you can track your success and refine your strategy over time. Sign up for Revidd today and take your multi-platform live streaming to the next level!

So, get ready to conquer the multi-platform live streaming world with these tips and tools. Remember, the world is your audience, and with the right strategy and tools, you can reach them all! Happy streaming!

You can find out more about the services revidd has to offer here