With the growth of COVID-19, there have been more over-the-top (OTT) streaming platforms. The surge made it possible for the viewer to receive the content at their own leisure while sitting on a sofa or travelling with it in their hands.
Reaching out to your target audience is a significant barrier for you as a content provider when launching an OTT platform, and it has an immediate effect on how much money can be made from your material.
Video Distribution Automation
Video distribution automation is a powerful way to share your video content with a wider audience and to expand the reach of your brand. By integrating with third-party video distribution platforms, you can automate the process of sharing your videos across multiple platforms and reach a wider audience with minimal effort.
Youtube one of the most widely used video sharing websites. The largest video platform in the world, YouTube, with more than 2 billion monthly active users. You may connect your YouTube videos with a huge audience and increase brand awareness while doing so. To monitor the success of your videos and learn more about your viewers, you may also use YouTube's analytics tools.
Vimeo Another well-received website for sharing videos. Businesses and content providers publish their videos on Vimeo, a reputable video network. Although it has a lower audience than YouTube, Vimeo is primarily focused on professional and creative content. With Vimeo, you may have more control over how your video is shown and, if you so prefer, monetise your content.
Other video distribution platforms to consider include:
- Facebook video, which allows you to share your videos on the world's largest social media platform
- Instagram video, which allows you to share short-form video content on the world's largest photo-sharing platform
- TikTok, which allows you to share short-form video content with a younger audience
- Twitch is a platform for sharing live video content with a gaming and esports audience. "
You may save time and work while boosting the reach of your business by automating the process of publishing your videos across a variety of channels. To schedule, optimise, and distribute your video content across many channels in addition to the video distribution platform, you can also employ video distribution automation software. You can also monitor the effectiveness and interest of your video's viewers with these programmes.
Overall, video distribution automation is a powerful way to share your video content with a wider audience and expand the reach of your brand. By integrating with third-party video distribution platforms and automating the process of sharing your videos, you can save time and effort while reaching a wider audience and expanding the reach of your brand.
Steps on how to Integrate
Automating the sharing of your videos and integrating your video content with third-party video distribution platforms are both quite simple processes. The general steps you can take to automate your video distribution and integrate your content with external platforms are listed below:
- Choose the platforms you want to integrate with: Decide which platforms you want to share your videos on and research the best options for your audience and goals. Popular platforms include YouTube, Vimeo, Facebook, Instagram, TikTok, and Twitch.
- Create an account and connect your channels. Sign up for an account on the platforms you've chosen and connect your channels (e.g. your YouTube channel, your Facebook page, etc.).
- Upload your videos: Once your channels are connected, you can begin uploading your videos to each platform. Be sure to optimize your video titles, descriptions, and tags for SEO and include relevant links to your website or other channels.
- Use video distribution automation software: To save time and effort, you can use video distribution automation software to schedule, optimize and distribute your video content across multiple platforms. Some popular options include Hootsuite, Buffer, and Agorapulse.
- Track and analyze your video performance: Use the analytics tools provided by each platform to track the performance of your videos and understand your audience better. This will help you optimize your video distribution strategy and improve your content.
- Schedule your videos: use the scheduling feature of the automation software to schedule your videos in advance, so you can reach your audience at the right time.
- Optimize your videos: Use the automation software to optimize your videos for different platforms and devices.
In conclusion, automating the process of distributing your videos and integrating your video content with third-party platforms are great ways to reach a larger audience and increase the visibility of your company. You can track the performance of your videos and reach your audience at the ideal time with the aid of automation tools and video distribution services. You may easily automate your video distribution and integrate your video content with third-party platforms by following the above-described steps, which will help you reach your objectives and expand your audience.
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We hope you now have a better understanding of video streaming, Video distribution, and their best practices. For more information, follow us with our previous blog and keep up to date with the latest blogs to be published.