To brief you about the concept, 

Transcoding is a process that converts video files into different file formats and resolutions. It’s an essential part of modern video delivery, and it can be used to improve the quality of your videos. The three main steps in video transcoding are:

  • Video encoding, which converts your source file into an optimal format for the target device;
  • Audio mixing, which combines audio streams from different sources into a single stream suitable for playback on all devices; and 3) Video post-processing (such as cropping or resizing), which applies special effects such as black bars on either side of an image.

What is video transcoding?

Now that you have familiarised yourself with the concept of transcoding, Video transcoding is the process of converting one video format to another. It’s used to improve the quality of a video and make it compatible with different devices.

The three main steps of video transcoding are:

  • Concatenation
  • Transcoding
  • Streaming

Why is transcoding important?

What is the need to transcode video before delivering them on the streaming platform? Transcoding is necessary for delivering video to different devices.

You have heard of the term "transcode," and what it means, Transcoding is the process of converting one format into another (or from one type of container into another). In this case, we are talking about transcoding between H.264 and HLS formats for delivery over HTTP Live Streaming (HLS) in technical terms. 

Here’s an example to help you understand the concept better: If your video has already been encoded in H.264 format, then it would need to be re-encoded again before being streamed through an adaptive bitrate streaming protocol like HTTP Live Streaming (HLS) or Smooth Streaming (SS). This process is called “transcoding” because it involves converting one file format into another on either end, usually done by software programs that automatically do the work behind the scenes without any human intervention!

Why do I need a video transcoder?

Imagine you're working with a video. It's important to keep in mind that not all devices can handle the same file in the same format. For example, some devices will only play a video if it's in an uncompressed format—meaning no lossless compression was used during the encoding process. If your footage is already compressed and then converted into another format before viewing it on other platforms or devices (like an iPhone), then you've just wasted bandwidth!

You also want your videos to look good while they play on various devices and platforms. A good transcode should ensure that your work does not suffer any quality loss as a result of conversions between formats, browsers, or devices, as this will affect how well-received it is by consumers who use different technologies than what was originally intended for use with them. 

Wondering how video transcoding would be beneficial to your business?

Video transcoding is a necessary process for streaming because different devices have different capabilities for displaying the content on their screens.

The most important part of your business will be your content management system (CMS) and how you use it to manage both desktop and mobile traffic. If you want to increase conversions, then make sure that users can easily access their favourite videos anywhere they are, whether they're at home or work! Isn’t it amazing what technology can do?

So how does video transcoding actually work in practicality?

It's possible to convert one video file format into another with your own computer, but it's also possible to outsource the job if you're not tech-savvy or don't have time on your hands.  It's used to make videos compatible with different devices, like phones and tablets. It's also used to make videos compatible with different streaming services such as Netflix, Hulu, and others.

This is how you can also use transcoding for bandwidth optimization

Transcoding enables you to use your existing bandwidth more effectively by reducing the amount of data that needs to be sent over the network. For example, if you have an HD video stream that's encoded at 1080p with 60 frames per second (fps), then transcoding will allow your server to send only 50% of this file in its native format because it doesn't need all of those frames if they aren't needed for display quality purposes anymore! This makes sense because keeping some information around just in case may give us more flexibility down the road when we need more processing power later on during playback sessions; however, there may come a time when these extra bits don't matter anymore because they've already been coded into our original master file before being sent out further downstream towards viewers everywhere else across their own individual devices' screens that connect directly back into our original master file.

We use real-time streaming. Transcoding

At Revidd, we’ve adopted real-time streaming transcoding. Real-time streaming transcoding requires input and output in real time, so quality must be preserved and latency minimized. In real-time streaming transcoding, the output of the encoder is required to be delivered in real time. This means that the quality of your video must be preserved and the latency minimized so that you can play it on a device like an Amazon Fire TV or a Roku. Transcoding involves converting media from one format to another, such as changing an HD movie file into an SD format for viewing on mobile devices. 

What are you waiting for? Stream in and enjoy your favorite videos at their highest quality!

As an added advantage, this process is easy to implement, and secure real-time streaming transcoding is possible with open source software. Open-source software is free, secure, and easy to implement. Open-source software has a community of users and developers that can help you implement your solutions. It is easy to scale because of its modular structure, which allows for adding new features or improving existing ones with ease. 


Video transcoding is essential to modern video delivery. It can be a crucial part of your business strategy, allowing you to get the most out of your video content without worrying about bandwidth or other limitations. Video transcoding services are available from leading providers such as AWS Elemental Media Services and Adobe Media Optimizer, so it’s easy to find one that fits your needs and budget. Stream right into Revidd and enjoy your high-quality videos now!

Revidd is an online streaming platform built for creators, fans, and businesses. We help you engage with your audience in a new and innovative way. Check the recent blog to familiarize yourself with all the services we offer here: