Introduction

Wondering what “Video on Demand” actually means? 

In simpler terms, video on demand (VOD) is a type of media streaming service that allows users to watch video content when they choose to, rather than at a scheduled broadcast time. VOD content can be accessed via the internet or through a dedicated VOD service, such as a cable or satellite TV provider's on-demand service. 

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Users can select from a library of movies, TV shows, and other video content and watch them at their convenience, either on a television, computer, or mobile device. Many VOD services offer a subscription model, where users pay a monthly fee to access a selection of content, or a pay-per-view model, where users pay for individual pieces of content. VOD is a popular way to watch video content because it allows users to have control over what they watch and when they watch it. With Revidd, You get what you pay for and more!

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There have been several advances in the field of video on demand in recent years. One major advancement has been the increase in the number of streaming services available, which has given users more choice and increased competition among providers. Another advancement has been the increase in the quality of streaming video, with many services now offering high definition and even 4K resolution content. 

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Rise of independent streaming platforms

The rise of video-on-demand (VOD) services has led to the emergence of several independent video industry empires. These are companies that have built their own VOD platforms and have gained a significant market share in the industry. Some examples include:

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1. Netflix: Netflix is a subscription-based VOD service that started as a DVD rental company and has since grown into a major player in the streaming industry. It has a large library of movies, TV shows, and other video content and has also produced its own successful original series, such as "Stranger Things" and "The Crown".
2. Amazon Prime Video: Amazon Prime Video is a VOD service that is included with an Amazon Prime subscription. It has a large selection of movies, TV shows, and original content, and also offers the option to rent or purchase individual pieces of content.
3. Disney+: Disney+ is a subscription-based VOD service from the Walt Disney Company that offers a wide selection of movies and TV shows from the company's vast library, including content from brands such as Disney, Pixar, Marvel, and Star Wars. It also has a strong offering of original content.

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These independent video industry empires have become major players in the entertainment industry and have disrupted the traditional model of television viewing. Which one is your favourite streaming platform and why? Comment below. 

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Predictions for the future of Video on demand

With the ever evolving technology, In terms of predictions for the future of video on demand, it is expected that streaming services will continue to grow in popularity and become an even more important part of the entertainment industry. There may also be an increase in the use of artificial intelligence and machine learning to personalize recommendations for users and improve the overall user experience. It is also possible that we will see the development of more advanced technologies, such as virtual reality and augmented reality, being integrated into video-on-demand platforms in many different ways. 

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Artificial intelligence and Video on demand 

Artificial intelligence (AI) is being increasingly used in the field of video on demand (VOD) to improve the user experience and personalize recommendations for users. AI can analyze user data and patterns to recommend content that is more likely to be of interest to individual users. For example, Netflix uses AI to recommend TV shows and movies to its users based on their past viewing history. 

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AI can also be used to improve the overall functioning of a VOD platform. For example, AI algorithms can be used to optimize the video streaming process, reducing buffering and improving the quality of the video. AI can also be used to automate tasks such as content curation and moderation, freeing up human resources for other tasks.

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In the future, it is possible that AI will be used even more extensively in the VOD industry, potentially being used to create personalized, interactive content for users or to improve the overall user interface.

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With the use of AI, recommendations are made as per your preferences and based off your interests. Leave behind the don’t struggle for hours on deciding what to watch and let us make a decision, leaving you in for a surprise !

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Augmented reality and Video on demand

Augmented reality (AR) is a technology that allows users to view and interact with digital content in the real world. AR can be used in a variety of ways, such as overlaying digital information on top of the physical world or creating fully immersive virtual experiences.

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For example, AR could be used to enhance the viewing experience by overlaying additional information or interactive elements on top of the video. This could be used to provide additional context or background information about the content being watched or to create interactive elements that allow the user to interact with the video in new ways.

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It is also possible that AR could be used to create entirely new forms of video content. For example, users could watch a movie or TV show and have the characters or locations appear in their own physical environment using AR technology.

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Overall, the use of AR in VOD has the potential to enhance the viewing experience and create new and innovative forms of content. However, the use of AR in VOD is still in the early stages of development, and it remains to be seen how it will be integrated into VOD platforms in the future.

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Virtual reality and video on demand

Virtual reality (VR) is a technology that allows users to experience fully immersive, computer-generated environments. VR technology is often used for entertainment purposes, such as video games and movies, but it has also been used in a variety of other industries, such as healthcare and education.

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There is potential for the use of virtual reality in the field of video on demand (VOD). For example, VR could be used to create fully immersive movie or TV show experiences, allowing users to feel as though they are part of the action. VR could also be used to create interactive elements within a video, allowing the user to make choices and affect the outcome of the story.

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One of the challenges with using VR for VOD is the need for specialized hardware, such as VR headsets, which may not be widely available or may be too expensive for some users.

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Imagine playing your favourite games with a VR headset, taking your gaming experience to a whole new level. Isn’t that amazing?

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Cloud services and Video on demand

Cloud services are a type of internet-based computing that provides shared computer processing resources and data to computers and other devices on demand. Cloud services can be used in the field of video on demand (VOD) in a number of ways.

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One use of cloud services in VOD is to store and stream video content. By storing video content on a cloud server, VOD platforms can make the content available to users anywhere with an internet connection, without the need for users to download the content to their devices. This can be especially useful for platforms that offer a large library of content, as it can save storage space on users' devices.

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Cloud services can also be used to power other aspects of a VOD platform. For example, cloud-based servers can be used to run algorithms that recommend content to users or analyze user data to improve the overall functioning of the platform.

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With the evolving technology, our team at Revidd is working to deliver the best experience for you. Don’t miss out. 

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Revidd is a white-labelled platform that enables the creator to create their own OTT platform according to their needs. Sign up to Revidd, and you don’t have to hire a techie and manage large files of data to analyse your content that is being published as a content creator. You will be able to access your data, fully customise the subscription plan for your audience, and grow with your community.

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We hope you now have a better understanding of video streaming, cloud computing, and virtual reality and their best practices. For more information, follow us with our previous blog and keep up to date with the latest blogs to be published. Fill up the space below with your valuable feedback and recommendations.

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