Building a Better Video Platform: Insights and Strategies


A video platform is a website or software program that allows users to upload, share, and view videos. Many businesses and individuals have chosen to develop their own video platforms in response to the rising demand for video content in order to give consumers a place to upload, share, and watch videos.

It takes a combination of design, technology, and marketing to create a video platform. To make sure that the platform is engaging, user-friendly, and offers a distinctive value proposition, meticulous planning and a comprehensive understanding of the market and target audience are essential.

Establishing your objectives and target market, researching the market, selecting the appropriate technology, designing the user interface and user experience, building and testing the platform, launching and promoting the platform, and undertaking ongoing maintenance and improvement are all essential steps in the creation of a video platform.

While developing a video platform is a challenging process, it can also be rewarding since it offers users a useful service and produces income via advertising, subscriptions, or other forms of monetization.

Steps to creating own platform

1. Defining your goals and target audience

Making a video platform begins with this, which is the most crucial phase. You must decide what you intend to achieve with your platform, whether it is to give video content creators a place to sell their work, to provide a niche-specific video streaming service, or for another purpose. Knowing your objectives can assist you identify the platform's features and functionalities you need to include as well as your target market. This will support your decision-making on the layout, branding, and promotion of your platform.

2. Researching the market

This step entails researching current video platforms to identify their advantages and disadvantages, distinguishing characteristics, and user-favorite features. Your platform could solve any market gaps found via this study, and it will also help you decide what features and functionality to incorporate.

3. Choosing the right technology

The technology you select will affect the platform's usability, scalability, and cost. The features and functionalities you wish to add to your platform will require a combination of front-end and back-end technology. For instance, you might use Python or Ruby on Rails for the back end and HTML, CSS, and JavaScript for the front end. To guarantee that your platform will be scalable and trustworthy, it's critical to use technologies that are widely used, secure, and well-supported.

4. Designing the user interface and user experience

This process entails designing a platform interface that is both visually appealing and user-friendly. This entails creating the platform's home page, video pages, and other components. To make sure that visitors can easily browse your platform and locate the material they're looking for, it's crucial to put a strong emphasis on the user experience. As a result, user dissatisfaction will decline and engagement will rise.

5. Building and testing the platform

The platform needs to be built after the design and technology are decided. Writing the programming and integrating the platform's many elements are required for this. It's crucial to extensively test the platform to ensure that it functions as intended and to find and resolve any bugs or performance problems.

6. Launching and promoting the platform

The next stage is to deploy the platform and begin marketing it to your target market. Advertising, social media marketing, and outreach to media outlets and influencers could all fall under this category. The objective is to expose as many people as you can to your platform and create a community of users who will stay active on it.

7. Ongoing maintenance and improvement

The task of maintaining and enhancing your platform never ends. You will need to keep adding new features and functionalities to the platform, fixing any bugs or performance problems, and getting user input to make changes. This will make it possible for your platform to develop and grow through time while also remaining relevant and interesting to users.

Unique benefits offered from creating own platform

1. Unique value proposition

You have the chance to distinguish yourself from other video platforms and provide a special value proposition by developing your own video platform. For instance, you may specialise in a certain market, like creating a video platform for aspiring filmmakers, or you could provide features and capabilities that aren't seen on other platforms.

2. Increased control and customization

You have total control over the layout, attributes, and features when you develop your own video platform. As a result, you may customise the platform to your unique requirements and offer a unique user experience that is targeted to your target demographic.

3. Better monetization opportunities

You can monetise the platform in a way that best fits your business model by developing your own video platform. You may make money off the site, for instance, by charging for subscriptions or via other revenue-generating strategies.

4. Improved user engagement

Making your own video platform allows you to monetise it in the way that best suits your business strategy. The platform might be made profitable, for instance, through subscriptions, advertising, or other revenue-generating strategies.

5. Increased data insights

When you build your own video platform, you have access to insightful information about your users' viewing patterns, levels of engagement, and feedback. Making informed judgments about the platform's future development and improving the platform are both possible with this knowledge.

6. Brand recognition

By developing your own video platform, you may position your company as a pioneer in the field of video content, which will boost user recognition and loyalty.

7. Independent ownership

By building your own platform, you can decide for yourself where it should go without having to answer to stakeholders or investors.

Application of successful video platforms

Examples of unique and successful video platforms that have been created and established their own unique value propositions include:

1. Vimeo

Filmmakers, video artists, and other creatives can upload videos to Vimeo. It provides premium video hosting, cutting-edge privacy protections, and a welcoming creative community.

2. TikTok

The younger generations have become tremendously devoted to the social video app TikTok. It puts a heavy emphasis on user-generated content and community participation and enables users to create and share short-form music videos. 

3. Twitch

A video website called Twitch specialises in live streaming and video game content. It has a sizable and devoted gaming community and offers a special setting for them to communicate and engage with one another.

4. Coursera

An online learning platftowardm called Coursera provides a huge selection of courses and educational materials in a range of areas. It is distinctive in that it offers affordable access to premier colleges and educational institutions and high-quality education.

5. Wistia

A video platform geared at businesses is called Wistia. To assist businesses in using video to meet their marketing and sales objectives, it provides services like video hosting, video analytics, lead generation, and marketing automation tools. 

These are but a few illustrations of distinctive and prosperous video platforms that have developed their own distinctive value propositions. These platforms have been able to stand out from the competition and make a significant impact on the market by defining their target audience and providing a distinctive set of features and functions.


In summary, developing a video platform is a difficult process that needs considerable thought, preparation, and execution. The advantages of owning a distinctive and profitable video platform, however, can be significant and include higher monetization opportunities, improved user engagement, more insightful data, brand awareness, and autonomous ownership.

You can develop a video platform that stands out in the market and offers consumers value by establishing your goals, analysing your target demographic, selecting the appropriate technology, and building a user-friendly and entertaining platform. Additionally, you can guarantee the continued success of your video platform by regularly enhancing it and making adjustments to evolving user tastes and market trends.

How to optimise outsourcing through Revidd

Taking all of this into consideration, you should focus your primary attention on producing content for your own OTT platform. Using an OTT SaaS platform like Revidd keeps you at the forefront of innovation without requiring any technical knowledge. Revidd's geo-blocking feature allows you to engage with people in your local area while preventing unintentional audiences from seeing your material. You could use the video content's low latency and bitrate as needed for your business, and you could also choose how much storage you wanted.

Revidd is a white-labelled platform that enables the creator to create their own OTT platform according to their needs. Sign up for Revidd and you won't need to hire a techie or manage large files of data to analyze your content as a content creator. You will be able to access your data, fully customise the subscription plan for your audience, and grow with your community.

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